Derived Variables: Making the Data Mean More from Data Mining Techniques, Third Edition, by Gordon Linoff and Michael Berry, and learn how to create derived variables, which allow the statistical modeling process to incorporate human insights. As much art as science, selecting variables for modeling is 'one of the most creative parts of the data mining process,' according to the authors. Point Facture Serial Cracks. The chapter begins with a story about modeling customer attrition in the cell phone industry, moves to a review of several classic variable combinations, and then offers guidelines for the creation of derived variables.

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By: Michael J A Berry Gordon S Linoff. Data mining techniques that we discuss cannot yet easily be applied to them. Is Data Mining? In our earlier book, Data Mining Techniques for Marketing, Sales and Customer. Support (1997, John Wiley & Sons), we gave the following definition: Data mining is.